Importance Media For Business Organisations-Myassignmenthelp.Com

Question: Discuss About The Importance Of Social Media For Business Organisations? Answer: Introducation Social media posts of an organisation can drive the targeted traffic as well-placed social media images or any posts can make the difference for the organisation. Social media pages of an organisation can be used to increase SEO (Search Engine Optimisation). Social media helps to generate a large amount of customers' data and demographic influences. In a single day, more than 510 million tweets, 95 million Instagram images and 4.4 billion Facebook likes to happen on social media (Munar Jacobsen, 2014). Organisations need to be aware of the facts and engage the customers to be active on organisation's pages. Moreover, the business organisation can increase brand loyalty through presence in social media and it is easier for any customers to reach that organisation. Organisations can run targeted advertisements as social media ads are not expensive and these advertisements can bring real-time results (Ashley Tuten, 2015). In addition, business organisations can find about competitors strategies in business through social media, Strategic problems in using social media Today's businesses are facing the problems of using social media as choosing the strategy between local and global. If a business is operating in multiple countries, the social media planning must be careful. The organisation needs to make a balance between global or local strategies as it can have advantages from global strategy or it might find opportunity by speaking colloquial terms on a particular occasion. Cultural understanding of each country must be kept in mind before sharing any post on social media page (Jacobs et al. 2016). In addition, maintaining brand reputation is important as experienced editors should not post anything that might hurt the sentiments of any particular class of society. As stated by Chang, Yu Lu (2015), knowing the difference between offensive images or funny posts is necessary. Users on social media can post publicly anything about the organisation or can post queries about anything. The business organisations need to resolve the issues before it g oes viral and brings negative impact on the organisations. Crafting the responses at right time with the solution is the biggest challenge for business now on social media (Kumar et al. 2013). In promoting the products or services of the organisation, ensuring the conversation or consistency in scheduling posts are necessary. Reflective and constructive analysis of Southwest Airlines in using social media In the summer of last year, Southwest Airlines was struck by technology failure. Website and social media pages were down for more than 12 hours and this led to cancelling the flights. This 12 hours incident shook Southwest Airlines and they had to cancel the flights for next four days. Southwest tried to answer each of the customers' query and they admitted their apology. Southwest team admitted their fault and profusely said sorry for the inconvenience (Convinceandconvert.com, 2017). They posted images and videos in order to personalise the response on Facebook and Twitter, however, users complaints poured on social media. IT cell of the organisation seemed to get offended by this and IT outrage began. Twitter and Facebook queries and grievances unanswered for days. It was obvious that, this crisis impact on all social media channels. On Instagram, people started to give angry-face emoji. Social media is cost-effective; however, strategies should be efficient. Southwest's live vide o was a good trick and gaining sympathy in social media crisis was needed then. Saying sorry in urgent need of the customers was needed and Southwest proved that website is not only the crisis home for the online platform. In today, Southwest Airline is giving priority to all the social media channel and they treat each one is customer service channel (Convinceandconvert.com, 2017). Southwest now takes the strategy of listen first and they now personalise the audiences queries. Southwest shares real images and contents that the users like to see. Southwest management asks the team members to sign their names before handling the Facebook pages. Southwest has 20 local stations for Facebook and they share local contents. Southwest now generates good social media presence through social business strategy; it has 495K Twitter followers, 5,570,000 likes on Facebook and on Instagram, it has 370K followers. Reference List AReference ListC., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), 15-27. Baer, J., (2017). 6 Unforgettable Lessons from Southwest Airlines Social Media Crisis. Convince and Convert Social Media Consulting and Content Marketing Consulting. Retrieved 14 September 2017, from https://www.convinceandconvert.com/social-media-case-studies/6-unforgettable-lessons-from-southwest-airlines-social-media-crisis/ Chang, Y. T., Yu, H., Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing.Journal of Business Research,68(4), 777-782. Jacobs, R., Boyd, L., Brennan, K., Sinha, C. K., Giuliani, S. (2016). The importance of social media for patients and families affected by congenital anomalies: A Facebook cross-sectional analysis and user survey.Journal of pediatric surgery,51(11), 1766-1771. Kumar, V., Bhaskaran, V., Mirchandani, R., Shah, M. (2013). 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